Just in case you had any doubts. A study just released by ad-ology has shown that a Restaurants online presence is most influential in convincing customers to visit a restaurant.
Online media influenced 40 percent of recent restaurant visitors, with restaurant Web sites having the most influence. Traditional media proved more effective than social media for these consumers. Twenty-seven percent were influenced by newspaper, and 25.4 percent said the same for direct mail.
“People are still eating out and ordering out, but want to make sure they’re spending their money wisely,” said C. Lee Smith, president and CEO of Ad-ology Research. “Restaurant Web sites can really drive traffic by providing menus and prices, plus details like hours and location so consumers feel like they have all the information they need,”
An old study done by Com-score delves further by showing the specific impact that online reviews have for a restaurant. See the discussion in an earlier post here The findings are no suprise but thought they might be interesting for you to know.
