Do you know more people search for “restaurants” than “travel” on the internet? Millions of potential customers are walking past your virtual front door every day. Are you really open for business on the internet? How do you make sure you get this business instead of the restaurant down the road. Its all about understanding your customers better and talking to their goals in a relevant and succint way.
Who visits your restaurant and why? Who do you want to visit your restaurant? Maybe the competition attracts a type of client that you don’t or you have identified an untapped market you want to focus on. These need to be explored. Try and categorise these people into groups and understand their needs. Who are your most important customers? Rank them. Are your clients mostly tourists, business people or locals? Why are they there? Is it casual dining with friends, entertaining clients, holding a function, just a quick easy meal or walking past? When you know this you can prioritise their goals and focus your site, not just its layout but its language and style as well. For example you might conclude that the most important customer group for your restaurant is business people entertaining clients.
Customer Groups >>> Business People Tourists Locals
Customer Goals
Entertaining clients
Holding a function
Quick easy meal
Walking past
Casual dining
Special night out.
The objective of your website should be to provide the most pertinent information to the right people at the right time. You will understand what type of customer already visits your restaurant and you should have an idea of the type of customers that visit your competition. That will help define how you structure your site. Dont get caught in the mistake of trying to be relevant to everyone because you will find on the web you will be relevant to nobody.
You can download the full whitepaper here that talks about 9 easy steps to creating a restaurant website that will get you more reservations
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Tags: restaurant marketing, restaurant trends, restaurant website
